Annotated Scan Walkthrough
See exactly what happens during a website scan, from start to finish. Watch how Tessa analyzes your site and builds personalized recommendations.

Hi, I'm Tessa! 👋
Your Tag Service Assistant
Let me walk you through a complete scan! I'll show you each stage and explain what I'm looking for. This is exactly what happens when you scan your own website.
Quick Tips
- •Each scan takes 10-30 seconds depending on your site's complexity
- •I analyze your page structure, tracking scripts, and data layer events
- •You'll get personalized recommendations based on what I find

Step 1: Loading Your Website
Tessa begins by loading your website and establishing a connection. This is when she starts capturing network requests and page resources.
Scanning www.example-shop.com
20%Loading website...
Step 1 of 5: Loading website

Step 2: Finding Your Tracking Setup
Now Tessa is identifying which analytics and marketing tools you're using. She's found Google Tag Manager and is analyzing its configuration.
Scanning www.example-shop.com
65%Found Google Tag Manager, analyzing configuration...
Step 3 of 5: Detecting tracking scripts

Step 3: Your Scan Results
Scan complete! Here's everything Tessa found on your website. This card shows your tracking scripts, website type, and personalized recommendations.

Website Scan Complete
www.example-shop.com

Scan Results Summary
E-commerce site with Google Analytics 4 and GTM detected. Strong tracking foundation with opportunities for enhanced e-commerce implementation.
Page Title
Example Shop - Premium Products Online
📊 DataLayer Events Detected
Found 1 events being tracked
Recommendations
- Implement enhanced e-commerce events (add_to_cart, begin_checkout, purchase)
- Add consent management for GDPR compliance
- Set up conversion tracking for checkout funnel
- Configure custom dimensions for product categories
Detected Scripts
Google Tag Manager
GTM-ABC1234
Implementation: gtm.js
Source: https://www.googletagmanager.com/gtm.js?id=GTM-ABC1234
Google Analytics 4
G-XYZ98765
Implementation: gtag.js
Source: https://www.googletagmanager.com/gtag/js?id=G-XYZ98765

Step 4: Verify Website Classification
Tessa detected this as an e-commerce site with 94% confidence. You can confirm or change this to get more accurate recommendations.
What Happens Next?
🎯 Template Selection
After confirming your website type, you'll see template recommendations with specific events and tracking patterns optimized for your business model.
🔗 Connect Google Analytics
Optionally connect your GA4 account to let Tessa verify your tracking implementation and show you exactly which events are firing.
✅ Implementation Verification
Tessa can check if recommended events are already firing or help you implement missing ones using your existing GTM setup.
📊 Ongoing Monitoring
Save your scan results and come back anytime to re-scan and see how your tracking implementation evolves over time.
Ready to scan your own site?
This walkthrough showed demo data. See exactly how Tessa analyzes YOUR website with a free scan - no account required!