Basic Setup Guide
Complete walkthrough for setting up tag management on your website with TagAssistant.ai. Perfect for first-time users and those new to analytics tracking.
Hi, I'm Tessa! 👋
Your Tag Service Assistant
Ready to set up perfect tag management? I'll walk you through every step, from scanning your website to implementing tracking that works for your business. This is easier than you might think!
Quick Tips
- •This guide takes 5-10 minutes to complete
- •No technical expertise required - I'll explain everything
- •You can always come back and adjust your setup later
What You'll Learn
- How to scan your website and interpret the results
- Understanding your current tracking setup and identifying gaps
- Choosing the right website type for accurate recommendations
- Following Tessa's AI-powered recommendations for your site
- Deciding on next steps based on your specific needs
⏱️ Time Required
5-10 minutes for initial scan and review. Additional time depends on which follow-up actions you choose to implement.
📋 Prerequisites
Just your website URL! No technical knowledge required. Optional: Google Analytics or GTM access for deployment features.
Step-by-Step Instructions
Start a Website Scan
Begin by scanning your website to understand your current tracking setup:
- Visit TagAssistant.ai/scan
- Enter your domain (e.g.,
yoursite.com) - Click "Start Scan"
- Wait 10-30 seconds for Tessa to analyze your site
What Happens During a Scan?
Review Your Scan Results
After the scan completes, you'll see several cards in your timeline showing:
📊 Scan Results Summary
Overview of detected tracking scripts, including Google Analytics IDs, GTM container IDs, Facebook Pixel, and other third-party tags.
🏷️ Website Type Selection
Tessa detects your website type automatically. You can confirm or change it to get more accurate recommendations.
📈 Template Analysis
Based on your website type, Tessa recommends the optimal tracking setup with specific events and configurations.
Understand Your Current Setup
The scan results will tell you exactly what's already installed on your site:
Common Scenarios:
- ✓No tracking detected: Perfect! You're starting fresh and Tessa can help you set up everything from scratch.
- ⚠Google Analytics only: You have basic tracking but could benefit from GTM for better management.
- ✓GTM + GA4: Great foundation! Tessa can help optimize your configuration and add missing events.
- ✗Multiple conflicting scripts: Tessa will identify conflicts and help you clean up duplicates.
Select or Confirm Website Type
Tessa automatically detects your website type, but you can adjust it for better recommendations:
Product pages, shopping cart, checkout - track purchases and revenue
Articles, posts, reading time - track engagement and content performance
Company site, services - track lead generation and contact forms
Software product, signups - track user activation and feature usage
Why Website Type Matters
Review Tessa's Recommendations
Based on your scan and website type, Tessa provides a detailed analysis showing:
- Recommended Events: Which tracking events you should implement
- Missing Setup: Gaps in your current tracking configuration
- Best Practices: Industry-standard recommendations for your site type
- Priority Actions: What to implement first for maximum impact
Example for E-commerce: Tessa might recommend implementing view_item, add_to_cart, begin_checkout, and purchase events to track your sales funnel effectively.
Take Action
Now you're ready to improve your tracking setup. Choose your next step based on your situation:
Common Questions
Do I need to sign up to scan my website?
No! Your first scan is completely free and doesn't require any account. You'll get full results showing your current tracking setup and recommendations. Creating an account is only needed if you want to save scan history or connect Google Analytics for enhanced features.
Will scanning affect my website's performance?
Not at all. Tessa scans your website the same way a normal visitor would browse it - by loading pages and reading the HTML. This is completely safe and won't impact your site's performance, analytics data, or user experience.
What if Tessa gets my website type wrong?
You can easily change it! In the Website Type Selection card, you can choose a different type from the dropdown. Tessa will immediately update the recommendations to match your selection. The AI detection is usually accurate, but you know your business best.
Can I scan a website I don't own?
You can scan any public website to learn about its tracking setup - this is great for competitive research or inspiration. However, deployment features (like connecting Google Analytics or GTM) require ownership verification through OAuth, so you'll need admin access to actually modify tracking configurations.
How often should I scan my website?
We recommend scanning after major website updates, adding new features, or changing your tracking setup. Many users scan monthly or quarterly to ensure their analytics are working correctly. TagAssistant saves your scan history so you can track changes over time.
Ready to Get Started?
You now have everything you need to scan your first website and understand the results. Start your journey with TagAssistant.ai today!